Marketing

The Marketing instructional program prepares students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. Students who successfully complete the Marketing program’s coherent sequence of instruction will develop an in-depth, practical understanding of economic principles, human resource skills, and marketing concepts as they relate to the essential functions of marketing: distribution, financing, information management, product planning, promotion, purchasing, risk management, and sales. The Marketing program includes instruction in market research, economics, marketing budgets, creative development and design, and marketing foundations and functions – with an emphasis on public relations, advertising, branding, promotion, product and service management, pricing, and distribution. Specialized programs of study within the Marketing instructional program may include sports and entertainment marketing, hospitality marketing, or advertising and public relations. Throughout the Marketing instructional program, students develop knowledge and skills common to entrepreneurs and entrepreneurship, including the human characteristics vital for entrepreneurial thinking in a twenty-first-century global world. Throughout the Marketing instructional program, students learn and practice valuable real-world skills using industry standard office productivity software to perform and support vital business functions.